What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

D2C Brand Launch Guide 2026: From Zero to First 1,000 Customers

Launching a D2C brand in 2026 is harder than ever — rising ad costs, saturated feeds, higher consumer expectations. But the sequence that gets to the first 1,000 customers is knowable. Here’s the launch playbook.

1. Nail positioning first

Before spending a dollar on ads, be clear on who you’re for and why you’re different. A sharp position makes every downstream channel cheaper. Vague brands burn ad budget.

2. Build a store that converts

Fast, mobile-first, trust-signaled, frictionless checkout. Traffic to a leaky store wastes launch budget — see our CRO checklist.

3. Pick launch channels deliberately

Paid social for scalable reach (with strong creative)
Creators/UGC for trust and content volume
Founder-led organic content for authenticity
Email/SMS capture from day one

4. Get the first customers

Early on, do things that don’t scale — founder outreach, communities, seeding creators. The first 1,000 come from focused effort, not just ad spend.

5. Build retention foundations

Set up core email/SMS flows before you scale acquisition — so the customers you win come back. See the flows.

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