What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

Amazon PPC Guide 2026: Structure, Bids & Lowering ACoS

Amazon PPC is a flywheel: ads drive sales, sales drive rank, rank drives organic sales. But sloppy campaigns bleed budget at high ACoS. Here’s how to structure Amazon ads for profit in 2026.

Campaign types

Sponsored Products: the workhorse — capture keyword and product-targeting demand
Sponsored Brands: defend your brand terms, build awareness
Sponsored Display: retarget and target competitor products

Structure for control

Separate campaigns by match type and intent so you can bid and read data cleanly. Tightly themed ad groups beat everything-in-one campaigns.

Keyword & negative strategy

Harvest converting search terms from broad/auto into exact campaigns; add non-converting terms as negatives relentlessly. Negatives are where wasted spend dies.

Bid to profit, not vanity

Set bids from true contribution margin per ASIN, not blanket ACoS targets. Some keywords justify higher ACoS for rank; others should be cut.

The ranking connection

Profitable PPC on a well-optimized listing lifts organic rank — so listing quality multiplies ad ROI. Start with our listing optimization guide and free listing grader.

Want us to run your Amazon PPC?

Senior operators, revenue-tied reporting, no lock-ins. Free 24-hour audit.

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Not sure which is right for you?

Tell us your website and what you're trying to fix. We'll recommend the right tool for Amazon PPC in 2026: structure, bids, and a lower ACoS — and send a prioritized action list. No pitch, 48-hour turnaround.