Conversion rate = conversions ÷ visitors × 100. 720 conversions from 25,000 visitors is a 2.88% rate. Enter your numbers and an optional target lift to see the impact.
What is Conversion Rate Calculator?
Conversion rate is the percentage of visitors who take the action you want — buy, sign up, book, or submit a form. It's the single most important lever in growth: doubling conversion rate doubles revenue from the same traffic, with no extra ad spend.
How it works
Conversion rate = (conversions ÷ total visitors) × 100. 40 sales from 2,000 visitors is a 2% conversion rate. Track it per channel, per landing page, and per device — the averages hide where the real problems are.
How to use this tool
Enter your number of conversions and total visitors. The tool returns your conversion rate. Segment by traffic source to find which channels convert and which just burn budget.
Why it matters
Improving conversion rate is almost always cheaper than buying more traffic. A site converting at 1% that lifts to 2% has effectively halved its customer-acquisition cost. Small, tested changes to copy, layout, and speed compound fast.
Frequently asked questions
What is a good conversion rate?
Ecommerce averages 2-3%; lead-gen landing pages can hit 5-15%. But 'good' is always relative to your own baseline — steady improvement beats chasing an industry number.
How do I improve my conversion rate?
Start with page speed, clear headlines, a single obvious call to action, trust signals, and reducing form fields. Then A/B test one change at a time.
Why is my conversion rate dropping?
Common causes: slower load times, a broken checkout step, mismatched ad-to-page messaging, or lower-intent traffic from a new campaign. Segment by source to isolate it.