Question 1

What size ecommerce brands do you work with?

Accepted Answer

Most of our clients are doing $1M to $50M in annual revenue, with a handful of brands above $100M. We occasionally work with earlier-stage brands where founder-fit is strong, but the math works best for brands with established product-market fit and enough revenue to support multi-channel investment.

Question 2

Do you require a minimum ad spend?

Accepted Answer

Not a hard minimum, but most engagements start to make sense at $30k+ monthly ad spend where there's enough volume for meaningful testing and optimization. Below that, we often recommend starting with CRO and retention work before scaling paid.

Question 3

Can you work with our existing Shopify theme?

Accepted Answer

Yes, we work with any setup — stock themes, Shogun-builds, custom Liquid, or headless Hydrogen. If performance is limiting revenue, we'll flag it in the audit and scope the minimum change to unblock growth, not push a rebuild you don't need.

Question 4

How fast can we start?

Accepted Answer

From signed agreement to first campaign launch is typically 10 to 14 days. Audit work starts in week one while strategy and channel buildouts happen in parallel. Most clients see directional metrics move within 30 days.

Question 5

How is pricing structured?

Accepted Answer

Flat monthly retainers based on scope and seniority — never a percentage of ad spend. Retainers typically range $8k–$40k monthly. For select engagements we offer performance-based pricing where we take on some of the downside risk.

Question 6

What makes ecommerce marketing different from other industries?

Accepted Answer

Ecommerce has specific buyer behavior, margin structures, and competitive dynamics that don't transfer from other verticals. Playbooks built for SaaS don't work for ecommerce. Tactics that win in fashion fail in furniture. Our team assigns ecommerce-experienced operators who've scaled brands in your specific category — not generalists learning on your budget.

Question 7

How long does a typical ecommerce engagement run?

Accepted Answer

Most engagements start with a 90-day sprint to deliver quick wins and establish measurement discipline. From there, retainers run quarter-to-quarter without long contracts. Category leaders typically stay with us 18-36 months because compounding gains make the math work — but we never require it.

Question 8

What's your typical client profile in ecommerce?

Accepted Answer

We work best with ecommerce brands between $2M and $100M in annual revenue. Below $2M, the economics of dedicated senior operators rarely pencil for either side. Above $100M, we partner with in-house teams on specific initiatives rather than full-funnel engagements.

Question 9

Do you handle creative production for ecommerce campaigns?

Accepted Answer

Yes. Creative is a primary performance lever in ecommerce — we coordinate UGC networks, produce static and motion ads, design landing pages, and manage creator partnerships. Most engagements ship 30+ new creative concepts monthly, which matches the fatigue velocity modern platforms demand.

Question 10

How do you measure success in ecommerce engagements?

Accepted Answer

Revenue, CAC, contribution margin, payback period, and repeat purchase rate — not vanity metrics. Monthly business reviews tied to P&L impact. Every tactic traces back to a specific revenue outcome. If we can't explain how an activity moves the business, we don't do it.

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