Internal standard operating procedure. For the operator running AI Video deliverables. Updated May 2026.
Internal DocumentThis is the operating manual for whoever runs AI video production at GrowwithBA. Update version-control this. Anyone trained on it should be able to take a client from kickoff to first delivery in 7-10 days.
Tool Stack
Higgsfield (primary)
Hosts Seedance 2.0 + Marketing Studio app. Where most production happens.
Pro plan: $29-49/mo
seedance2.ai (direct access)
Direct Seedance 2.0 access for advanced controls. Pay-per-credit. Use when Higgsfield can't deliver specific output.
~$0.50-2 per 5s clip
OpenArt (image generation)
Generate source images, character consistency, brand-specific visuals. Feed outputs into Seedance for animation.
$10-15/mo
CapCut Pro (editing/finishing)
Add captions, music sync, format conversion (9:16 ↔ 1:1 ↔ 16:9), trim and stitch.
$8/mo
Backup tools (for redundancy)
Veo 3.1 (4K work), Sora 2 (physics scenes), Kling 3 (cheapest fallback). Use when primary tools fail.
Pay-per-use
Total monthly tool stack: $50-80 base + per-project credits. Credits typically run $30-100/client/month at our volume.
Identify 10 hook angles to test (problem-aware, solution-aware, comparison, etc.)
Pick 3-5 winning ad formats from competitors to riff on
Plan first batch composition (15-30 videos)
Send strategy doc to client for approval
Day 5 Deliverables Checklist
Strategy doc (PDF or Notion link)
10 hook angles approved
First batch breakdown (which videos, which formats)
Brand kit confirmed
Sample render approved by client
Production Workflow
Per Video Production Time
Type
Generation
Editing
Total
Static-to-motion product shot
3-5 min
5-10 min
10-15 min
UGC-style talking head
5-8 min
10-15 min
20-25 min
Multi-scene ad (3+ shots)
15-20 min
20-30 min
40-50 min
Cinematic walkthrough
10-15 min
15-20 min
25-35 min
One operator can produce 4-6 videos per hour at sustainable pace. 8 hours/day = 30-50 videos/day at peak. For a 60-video monthly deliverable, that's about 12-15 hours of focused operator time.
Quality Control Checklist (per video)
Before sending to client
No artifacts visible (extra fingers, distorted faces, weird limbs)
Brand colors accurate (not muddy or off-brand)
Text readable on mobile (test at 6.7" screen size)
Audio sync if lipsync used
Proper format ratio (9:16 = 1080×1920px, 1:1 = 1080×1080, 16:9 = 1920×1080)
File size under 50MB (smaller = better for ad uploads)
Hook within first 1.5 seconds
End frame includes CTA or product
Common Issues & Fixes
Issue: AI generates a face with wrong features
Fix: Use @reference system. Upload 3-5 images of the desired face. Tag in prompt: "Use @ref1 face throughout."
Issue: Movement looks robotic/jerky
Fix: Use reference video for motion. Find a 5s clip from a real ad with the movement you want. Tag: "Use @video1 camera motion." Seedance preserves motion, replaces subject.
Issue: Brand colors look wrong after generation
Fix: Bring into CapCut, color-correct manually. AI rarely matches exact brand hex codes, assume color correction is part of every workflow.
Issue: Lipsync looks off in one language
Fix: Seedance supports 8+ languages but English/Hindi/Spanish are most reliable. For obscure languages, generate without audio first, then sync separately in CapCut.
Issue: Output is watermarked
Fix: Seedance 2.0 outputs watermark-free. If you see one, you've fallen back to a different model. Check tool dashboard.
Client Communication
Weekly check-in template
Every Friday, send the client:
Videos delivered this week
Performance data if they've started running ads (top performers, weak performers)