Tracking
What is Pixel?
Tracking Pixel
DEFINITION
A tracking pixel is a 1x1 image or script that loads on your site to track user behavior and send data to ad platforms.
Why Pixel matters
Meta Pixel, TikTok Pixel, LinkedIn Insight Tag are all examples. They track pageviews, add-to-carts, purchases — feeding ad platforms the data needed to optimize campaigns. Since iOS 14.5, pixels are compromised — use server-side (CAPI) in parallel.
Common questions about Pixel
What is Pixel?▾
A tracking pixel is a 1x1 image or script that loads on your site to track user behavior and send data to ad platforms.
Related terms
Need help applying Pixel to your business?
Book a free 30-min call. We will audit your metrics, benchmark them against your industry, and flag what to fix first.
Book a free audit