CRO
What is Landing Page?
DEFINITION
A landing page is a standalone page designed for one specific campaign or offer, with a single conversion goal.
Why Landing Page matters
Different from homepage or product pages — laser-focused on one action. Best practices: match ad creative, above-fold CTA, remove navigation, social proof, minimal form fields.
Common questions about Landing Page
What is Landing Page?▾
A landing page is a standalone page designed for one specific campaign or offer, with a single conversion goal.
Related terms
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