Analytics
What is GA4?
Google Analytics 4
DEFINITION
Google Analytics 4 (GA4) is the current generation of Google's free web and app analytics platform. Replaced Universal Analytics in 2023.
Why GA4 matters
Event-based model (not pageview-based). Tracks users across devices and platforms. Key features: enhanced measurement, funnel analysis, exploration reports, custom events. Steeper learning curve than UA but more powerful.
Common questions about GA4
What is GA4?▾
Google Analytics 4 (GA4) is the current generation of Google's free web and app analytics platform. Replaced Universal Analytics in 2023.
Related terms
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