CRO
What is A/B Testing?
DEFINITION
A/B testing is showing two versions of a page (or element) to different users and measuring which drives more conversions.
Why A/B Testing matters
Requires statistical significance (usually 95%+ confidence). Tools: VWO, Optimizely, Google Optimize (sunset 2023), PostHog, Convert. Minimum traffic needed: ~1000 conversions per variant for meaningful results.
Common questions about A/B Testing
What is A/B Testing?▾
A/B testing is showing two versions of a page (or element) to different users and measuring which drives more conversions.
Related terms
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