What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

Volza vs ImportGenius: Which Trade Data Wins?

Quick answer

Volza is a global import-export intelligence platform with trade data from 200+ countries, used to find buyers, verify suppliers and analyze markets. Best for exporters, importers and B2B businesses that want real shipment data to source suppliers, generate leads and understand demand.

Choosing between Volza and ImportGenius comes down to what you actually need day to day. We use Volza on real client work, so here is an honest, side-by-side breakdown rather than a spec dump.

The core difference

Volza turns global shipment records into business opportunities. Search import-export data to find active buyers and suppliers, verify partners, and size up markets — intelligence that would otherwise be hidden in customs data.

How they compare

Tool	Best for
Volza	Best accessible global trade data
ImportGenius	Comparable, US-strong
Panjiva	Enterprise trade intelligence

Try Volza for yourself

We use Volza and set it up for clients. Start free through our link, or have us run it for you.

Try Volza free → Read our full review →

When Volza wins

Real customs/shipment data
Finds buyers AND suppliers
Wide country coverage
Good for lead gen

When to look elsewhere

Data depth varies by country
Learning curve
Best with clear trade goals

Our verdict

Volza is a powerful, accessible source of global trade intelligence for importers and exporters. Using real shipment data to find active buyers and verify suppliers is a genuine edge for B2B trade and lead gen. Data depth varies by country and there's a learning curve, but for anyone in international trade, it opens up opportunities that are otherwise hard to see.

FAQ

What is Volza?

A global import-export intelligence platform with shipment data from 200+ countries to find buyers, suppliers and market insight.

Who uses it?

Exporters, importers and B2B businesses sourcing suppliers, finding buyers or researching markets.

Can it find buyers for my product?

Yes — you can identify companies actively importing your product category.

Is there a trial?

Volza offers a way to start — try it through our link.

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