What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

Subscription Box Marketing: The 2026 Guide to Recurring Revenue

Subscription commerce is beloved for predictable recurring revenue — but it lives or dies on churn. Acquiring subscribers is only half the game; keeping them is the harder, more profitable half. Here’s the subscription playbook.

Acquisition that fits subscriptions

Lead with the ongoing value and first-box experience, not just a discount. Discount-driven subscribers churn fastest. Trials and flexible plans lower the commitment barrier.

The churn problem

Every subscription business is a leaky bucket. A few points of monthly churn compounds brutally. Reducing churn is usually higher-ROI than acquiring more subscribers.

Retention levers

Onboarding: nail the first-box experience
Flexibility: skip, swap, pause beats cancel
Engagement: keep delivering discovery and delight
Win-back: re-engage before and after cancellation

Know your LTV math

LTV = value per period × retention. Small retention gains massively increase LTV, which lets you profitably acquire more. See how retention lowers effective CAC in our CAC guide.

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