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The new restaurant marketing checklist for 2026

Opening a restaurant? Work through this checklist to launch with tables full, not empty.

By GrowwithBA · Updated August 2026 · 8 min read

Opening a restaurant is hard enough without guessing at marketing. Work through this checklist — roughly in order — to launch with demand instead of crickets. It’s the sequence we’d run for a new restaurant client.

Pre-launch (before you open)

  • Claim and fully optimize your Google Business Profile
  • Build a fast, mobile-first website (must-haves)
  • Set up Instagram + TikTok, start posting the build-out
  • Line up online ordering and reservations
  • Seed a launch list (friends, family, locals) for opening reviews

Launch week

  • Push for first reviews from every happy guest
  • Post daily on social — opening energy is content gold
  • Invite local micro-influencers (how)
  • Run a small local Google/social ad for the opening

First 90 days

  • Build review velocity relentlessly (system)
  • Establish a sustainable 3–5x/week social rhythm
  • Start capturing emails/phones for email/SMS
  • Shift repeat diners to direct ordering
  • Optimize what’s working, cut what isn’t
We run marketing for real restaurants

Like All India (Pittsburgh), Mintt (Monroeville) and Nino’s (Patchogue). Free 24-hour audit.

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The sequence matters

Foundations first (profile, site, reviews), then amplification (social, ads), then retention (email, loyalty). Skipping to ads before foundations wastes money. Full system: how to market a restaurant.

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We run marketing for real restaurants

Like All India (Pittsburgh), Mintt (Monroeville) and Nino’s Pizzeria (Patchogue). More direct orders, fewer delivery-app fees. Free 24-hour audit.

Get my free restaurant audit →📞 +1 302 342 0311

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