Opening a restaurant is hard enough without guessing at marketing. Work through this checklist — roughly in order — to launch with demand instead of crickets. It’s the sequence we’d run for a new restaurant client.
Pre-launch (before you open)
- Claim and fully optimize your Google Business Profile
- Build a fast, mobile-first website (must-haves)
- Set up Instagram + TikTok, start posting the build-out
- Line up online ordering and reservations
- Seed a launch list (friends, family, locals) for opening reviews
Launch week
- Push for first reviews from every happy guest
- Post daily on social — opening energy is content gold
- Invite local micro-influencers (how)
- Run a small local Google/social ad for the opening
First 90 days
- Build review velocity relentlessly (system)
- Establish a sustainable 3–5x/week social rhythm
- Start capturing emails/phones for email/SMS
- Shift repeat diners to direct ordering
- Optimize what’s working, cut what isn’t
Like All India (Pittsburgh), Mintt (Monroeville) and Nino’s (Patchogue). Free 24-hour audit.
Get my free audit →📞 +1 302 342 0311The sequence matters
Foundations first (profile, site, reviews), then amplification (social, ads), then retention (email, loyalty). Skipping to ads before foundations wastes money. Full system: how to market a restaurant.