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How to Stop Missing Business Calls (and Losing Leads)

An honest, practical take on Ruby from GrowwithBA — built on real client use, not a copied spec sheet.

By GrowwithBA · Updated June 2026 · 7 min read
Quick answer

Ruby is a virtual receptionist service where trained live agents answer your calls and website chats in your business's name, capture leads and book appointments. Best for law firms, home services, clinics and small businesses that lose revenue every time a call goes to voicemail.

This is a practical, step-by-step guide. We run this exact workflow with Ruby for clients — here is how to do it yourself.

Step 1: Set your instructions

Tell Ruby how to greet and route callers.

Step 2: Forward your calls/chat

Send overflow or all calls to Ruby.

Step 3: They answer live

Real people handle callers and chats.

Step 4: Get the details

Receive messages, leads and bookings instantly.

Try Ruby for yourself

We use Ruby and set it up for clients. Start free through our link, or have us run it for you.

Common mistakes to avoid

  • Pricier than voicemail/AI
  • Best above a call volume
  • Scripts need good setup

FAQ

Who is Ruby for?

Service businesses — law firms, home services, clinics — that lose leads when calls hit voicemail.

Are they real people?

Yes — trained live receptionists, not bots, answering in your business's name.

Do they handle chat too?

Yes, live chat specialists capture and qualify website leads.

Is it worth the cost?

If a single missed call is worth more than the monthly fee, it usually pays for itself. We can model it.

Affiliate disclosure: this article contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you. We only recommend tools we use ourselves.