Leadpages is a landing page and lead-generation builder aimed at small businesses, with conversion-focused templates, drag-and-drop editing, pop-ups and A/B testing. Best for solopreneurs and SMBs who want good-looking, high-converting pages without paying premium platform prices or hiring a developer.
This is a practical, step-by-step guide. We run this exact workflow with Leadpages for clients — here is how to do it yourself.
Step 1: Pick a template
Start from a conversion-tested layout.
Step 2: Customize it
Drag in your copy, images and forms.
Step 3: Add lead capture
Pop-ups, alert bars and forms.
Step 4: Test & publish
A/B test and go live — we help with strategy.
Try Leadpages for yourself
We use Leadpages and set it up for clients. Start free through our link, or have us run it for you.
Common mistakes to avoid
- Less advanced than Instapage/Unbounce
- Editor can feel rigid
- Fewer integrations at low tiers
FAQ
Who is Leadpages for?
Small businesses and solopreneurs who want affordable, high-converting landing pages and lead capture without a developer.
Does it include A/B testing?
Yes — you can test page variants to improve conversion, plus pop-ups and alert bars.
Is it cheaper than Instapage?
Generally yes — Leadpages targets SMB budgets, while Instapage aims at bigger ad spenders.
Is there a trial?
Leadpages offers a trial — start through our link.
Affiliate disclosure: this article contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you. We only recommend tools we use ourselves.